Brand Analyse
More information about the Brand and the flavours.
As Nelson is my home town below is some of the images and stereotypes that go with Upper Moutere and the people. People from Upper Moutere are seen as big farming and rural families and along with that comes many jokes and stereotypes surrounding rural hippies and hillbillies.
Apart of Old Mout's brand they often use a black kiwi to show its New Zealand roots and homegrown feel. Below are images that show different ways or turning the kiwi into cartoons.
For my character I have decided to further use the kiwi but put a Upper Moutere spin on it to show the brands Country/rural roots and ways of life.
Below are some simple sketches of form and pose of my initial kiwi design.
Because the design of the Kiwi is so common into New Zealand the clothing that I will add to it will make it distinctive and therefore recognisable as Old Mout Cider's mascot.
I went with a typical rural look for my mascot as it conveys the brands theme and values,
For further development I may add the OLD MOUT logo to the singlet to make it even more identifiable.
Final Clothing
Finals
Rationale
